Concept & pre-production
Find the hook, shape the world and test the core loop before production grows.
London game development studio
Enjoy More Play makes original adventure games filled with curious characters, hidden paths and places that reward a closer look. We bring clear creative direction and practical production thinking to every project.
Our starting point is always a strong idea players can touch, test and remember. The result should feel inviting from the first step.
A world with room to roam
Every path, creature and landmark gives players a reason to look closer.
Development services
We work with publishers, entertainment brands and independent studios to turn a clear creative brief into a game players can explore.
Find the hook, shape the world and test the core loop before production grows.
Build a recognisable visual language for characters, places and interactive moments.
Make exploration readable, rewarding and comfortable to play at the player's pace.
Plan builds for PC, console, mobile and emerging platforms with the team in view.
We can join at concept, take on a defined co-development strand or support a full-cycle production. Clear milestones keep the work visible.
Concept creation
A useful concept gives a team something specific to make and a player something clear to do. We develop original game concepts and fantasy IP with the setting, cast and play loop designed together.
Character design, world-building and narrative direction take shape alongside gameplay prototypes. A proof-of-concept build can test the central interaction before a larger commitment.
Start with one strong idea.
Art & visual development
We shape visual direction for hand-painted environments and stylised 3D worlds, with details that help a place feel lived in. Every frame should make the next step easier to imagine.
We explore enchanted forests, coastal villages, ancient ruins and magical ecosystems through colour, light and readable landmarks.
Expressive heroes and creature companions gain personality through shape, animation and small reactions.
We produce animation, cinematic trailer artwork and interactive demos that show a project's tone and play in context.
Art direction stays connected to the camera, controls and hardware from the first pass.
Gameplay & level design
A good clue changes how a player sees the place around them. We design environmental puzzles, traversal systems and treasure trails that reward observation over speed.
Our adventure games favour discovery and low-pressure play. The world gives useful feedback without hurrying anyone along.
Layered clues guide players through handcrafted open zones and hidden spaces.
Interactive objects, landmarks and environmental changes make solutions feel earned.
Crafting, restoration, gardening and world-building give familiar spaces new life.
Procedurally generated island layouts can add variety while preserving deliberate authored moments.
Platform planning
We plan around the device, the control scheme and the time players have available. That keeps the central idea intact as the project moves across platforms.
Our production planning covers PC, console, Nintendo Switch, iOS and Android, as well as cloud-ready, lower-specification hardware. VR and AR work can range from room-scale Meta Quest interaction to mobile treasure hunting and interactive heritage experiences.
Plan for the player first.
Selected portfolio concepts
These original project concepts show how setting, character and play can support one another. Each is presented as a studio concept, not a released title.
A cartographer follows shifting coastal clues across an island that changes with the tide. Built around exploration, environmental puzzles and a quiet narrative mystery.
Story-led adventure players
PC & console concept
Tides, maps, discovery
Two forest keepers help a lively woodland recover its lost lights. Gardening, gentle puzzles and companion creatures shape a warm adventure for shared play.
Families, ages 8 to 12
Console & PC concept
Care, co-operation, growth
A night clerk pieces together the history of a closed seaside hotel through objects, letters and changing rooms. The mystery moves at a thoughtful pace.
Narrative fans, ages 25 to 44
PC & tablet concept
Clues, characters, place
A quick-footed fox crosses high garden terraces to reconnect a chain of floating villages. Movement, readable routes and expressive animation lead the design.
Platform adventure fans
Console concept
Traversal, rhythm, friendship
Two players map a chain of small islands, share tools and restore an old coastal beacon. Drop-in local co-operation makes progress social without making it hurried.
Friends and families
Console & PC concept
Co-operation, mapping, care
Inclusive play
We design for the person holding the controller, not an assumed player. Family fantasy can welcome children aged 8 to 12, while richer narrative work can speak to adults aged 25 to 44.
Small choices matter. Clear controls and adjustable challenge belong in the first design conversation.
We consider remappable controls, readable interfaces, assistive options and customisable difficulty.
Non-violent play lets players solve, explore and care for a place at their own pace.
Drop-in local multiplayer gives friends and family room to join without a complicated setup.
Mobile progression should respect attention, explain choices and never depend on pressure tactics.
Production approach
Good production makes creative decisions easier to see. We agree the goals, shape the next test and keep each milestone practical.
Set the audience, creative aim, constraints and decision-makers in one shared brief.
Put the core loop in players' hands, then build a representative slice of the intended experience.
Agree production scope, review playable milestones and test quality as the game grows.
Support QA, certification, launch planning and live-operations content expansions where needed.
We work transparently with boutique teams and established studios. Support can scale around a focused workstream or a wider production plan.
Plan a first conversationWorking together
A dependable development partner makes the work visible. We set ownership, review points and build goals early, then keep decisions close to the people making the game.
We publish no unverified client quotes or project metrics. Named credits and outcomes belong here only with partner approval.
About the studio
Enjoy More Play is a London game development studio focused on original digital games. We bring interactive storytelling, thoughtful design and production discipline to projects inspired by exploration, friendship, folklore and discovery.
We like games that make curiosity feel useful. The smallest detail can point towards a bigger story.
Studio addressStart a conversation
Tell us what you want players to feel, discover or make together. We can discuss an original game concept, art production, playable prototype, co-development, a cross-platform project, VR or AR experience, or live-operations expansion.
A clear brief is a good beginning.
Share your goals, current stage and the support you need. We’ll take it from there.
Make an enquiry